About

Hello and welcome! Sweet Estelle's Baking Supply was inspired by my Grandma Estelle who never skimped on decorations, favors or elaborate cakes. My goal is to make it fun and easy to celebrate -- whether you're making cookies with your kids after school or planning a birthday party. I hope you'll find the perfect retro-inspired decorations and supplies for all your baking (and party) needs here!

Sweet Estelle's opened on Etsy in 2009 with a small selection of cupcake liners, toppers and sprinkles and has been growing ever since. My shop is based in Los Angeles and has been featured in HGTV Magazine, InStyle, Apartment Therapy, Woman's World, Babble, Babiekins, The Crafts Dept., and more.

Thanks for visiting!