I started Sweet Estelle's on Etsy in 2009 with a small selection of cupcake liners and toppers. Thanks to my wonderful customers, 5 years later, my shop continues to grow and has been featured in Cooking Light, Country Living, HGTV Magazine, InStyle, Apartment Therapy, Woman's World, Babble, Babiekins, and more.
Sweet Estelle's was inspired by my Grandma Estelle who never skimped on decorations, favors or cakes. I want to make it fun and easy to celebrate -- whether you're making cookies with your kids after school or planning a birthday party or wedding.
Thank you for visiting!